The CIM professional marketing qualification will equip your staff with the confidence, knowledge and expertise needed to meet the demands of modern business and drive your organisation forward.
Benefits: This module explains how marketing evolved and what the importance is of the marketing orientation in creating customer values.
Your trainer: Bekim Kastrati
Bekim, born 1970 and living in Prishtine, is an experience and certified marketeer. During his career he worked from many international organizations for training local staff in modern marketing. While using official the CIM course material Bekim elobarates on subjects using his own experiences. On regular base Bekim publishes articles on his own website. Bekim speaks fluent English and Albanian and is certified by HMConsult to act as trainer for the CIM Accredited Study Centre.
Details:
Main subjects covered in this module are:
Accessing the marketing orientation as cross functional in the organization and the importance of the contribution to the organization and society
Identyfing and explaining the various stages in the marketing planning process
Assessing the key elements of the internal and external marketing environment
Identifying and describing the characteristics and applications of each element of the marketing mix (7Ps)