The CIM professional marketing qualification will equip your staff with the confidence, knowledge and expertise needed to meet the demands of modern business and drive your organisation forward.
Benefits: This Module explains the nature and scope of the internal marketing environment including resource perspectives. Various type of organizations are looked at. Key trends in the macro environment and its impact on the organization are assessed.
Your trainer: Bekim Kastrati
Bekim, born 1970 and living in Prishtine, is an experience and certified marketeer. During his career he worked from many international organizations for training local staff in modern marketing. While using official the CIM course material Bekim elobarates on subjects using his own experiences. On regular base Bekim publishes articles on his own website. Bekim speaks fluent English and Albanian and is certified by HMConsult to act as trainer for the CIM Accredited Study Centre.
Details:
Main subjects covered in this module are:
Nature and scope of the internal marketing environment
Distinguishing various type of organizations such as public, private, voluntary and partnerships
Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding on the micro environment
Assess the importance and potential impact on a market-oriented organisation of key trends in political, economic, social, technological and legal/ethical/regulatory environment
consider the implications for organisations pursuing both economic and environmental sustainability as part of an agenda for CSR
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Bekim, born 1970 and living in Prishtine, is an experience and certified marketeer. During his career he worked from many international organizations for training local staff in modern marketing. While using official the CIM course material Bekim elobarates on subjects using his own experiences. On regular base Bekim publishes articles on 
